Being a Responsible Citizen: Acting as upright members of society with continuous interest in the environment.

The Shinko Electric Group conducts business activities in close relationship with societies in various countries and regions worldwide. We recognize that we are members of society before being businesspeople, acting with integrity and sound ethics.

Being a responsible citizen requires more than just following laws, social norms, or basic manners. We must always pay attention to society and the environment, understand their needs, identify what we can do, and put it into action. Furthermore, each of us must act with the awareness that we represent the Shinko Electric Group.

Communication skills are a vital element of social life. Communication is not just the exchange of information or knowledge; it involves sharing emotions. By listening to others' opinions and respecting their feelings, we deepen trust and ensure smooth communication. Improving communication fosters broad social relationships and enhances personal credibility.

Customer-Origin (起點): Thinking from the customer’s starting point and acting with sincerity.

Rather than simply selling superior products or services, we aim to be an irreplaceable partner by always thinking from the "Customer-Origin"—considering how we can contribute to the customer's business—and acting with sincerity in our daily work.

In an era where the future is difficult to predict, it is crucial to quickly and accurately grasp changes in customer requests and needs, transforming ourselves from the customer’s origin.

"Origin" (起點) differs from "Perspective" (視點). While "Perspective" means looking at customer problems from where we currently stand, "Origin" means standing firmly in the customer’s position to think.

This mindset applies not only to departments directly facing customers but also to those interacting through products (e.g., R&D, design) and indirect departments. It is essential for everyone in the Shinko Electric Group to deeply consider who our customers are and why they trust and choose us among so many companies.

The "3-Gen" Principle: Facing the actual site, actual items, and actual facts.

The business environment surrounding us is changing every moment. Success is impossible without identifying these changes quickly, setting goals, and acting appropriately to achieve them.

To ensure goal achievement, it is vital to repeat the Plan-Do-Check-Act (PDCA) cycle. Before that, however, we must grasp the "3-Gen" (Genba, Genbutsu, Genjitsu) and pursue the essence of the background. When planning, we must listen to the site (Genba), see the actual items (Genbutsu), and accurately grasp the reality (Genjitsu). Even during execution, we must constantly check these three elements and determine how to resolve any new challenges. High-level knowledge or theories only hold true meaning when they reveal essential tasks and lead to practical action.

Challenging Spirit: Setting high goals and acting persistently to achieve them.

In a constantly changing environment, we will stagnate and decline without a fresh challenging spirit. For the Shinko Electric Group to create new value and continue growing, every employee must look beyond the status quo and challenge themselves toward higher goals.

"Challenge" means setting a goal beyond what an individual or organization thinks is currently possible and putting forth maximum effort to achieve it. This starts with setting ambitious targets.

Challenging high goals involves difficulties and risks, but it is important not to give up or compromise, moving forward step-by-step with persistence. Bold challenges toward "Excellence" and the accumulation of wisdom and effort to overcome obstacles become the driving force for both personal and corporate growth.

Speed: Acting quickly and flexibly toward goals.

Business opportunities are created when we sense change, predict the future, and act faster than anyone else. No matter how superior a product or technology is, it loses value if not provided at the timing the customer needs. Therefore, speed itself is value.

We must recognize the "Value of Time" in all matters and act agilely toward our goals. This involves establishing optimal processes and responding quickly and flexibly to changing situations, which directly improves the organization's overall speed. Always remember that speed is the source of our competitiveness, creating new opportunities by improving customer satisfaction.

Teamwork: Sharing objectives across organizations and acting with individual responsibility.

Our work is achieved through teamwork with various members. Teamwork exerts greater power than the simple sum of individual abilities, making it possible to achieve higher goals.

For effective teamwork, all members must first share the purpose of the task. By setting clear goals and deadlines, tracking progress, and taking individual responsibility while exerting maximum strength, we achieve our targets.

Furthermore, we value teamwork not only within our own departments but across different organizations. The role of each organizational leader is particularly important here. Let’s communicate constantly beyond boundaries, share purposes, and act based on the awareness that the entire Shinko Electric Group is one team, rather than advocating only for one's own department's interests.